There are 86+ million Americans aged 55+ in America today.1 According to Nielsen, by 2018 more than 50% of the US population will be 50 years or older.2 These Americans are diverse and discerning, and as a result, builders and developers are acutely focused on them. But still more time needs to be spent understanding who they are and how they really want to live.

Age-qualified. Active adult. Age-targeted. Active lifestyle communities. Ageless living. Nearly every major national homebuilder has released a new… read more at

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