Boomers Pave the Way for New Approaches to 55+ Development

by Helen Foster

Ask baby boomers what they think about age-qualified (AQ), age-restricted or “active adult” communities, it’s still the super-sized sunbelt “senior islands” that come to mind. Amenity-laden and programmed to the hilt, with cookie-cutter homes of limited construction quality – too “plain vanilla” for a new wave of free-spirited consumers who have come to expect anything but.

Even as boomer-and-older consumers continue to view 55+ communities through this lens, the industry has changed dramatically over the past several years.

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