Working in the 50+ market space for over 16 years, Helen is in touch with leading research firms advertising agencies, online marketing firms, photographers, land planners, developers, architects, interior designers, sales merchandisers, HOA consultants and more.  Helen often helps clients select the best firms for given tasks, and she facilitates work and engages with partners on an as-needed basis.

Foster Strategy’s in-house services include:

Contract Consulting: Ongoing feedback/participation in meetings, calls, etc. to chart course for 50+ product development, resident/consumer program development, brand positioning, sales/merchandising and marketing communications.

Marketing Audits: Assess current brand positioning, target market, sales process and competitive situation, and draft a summary report on findings and next steps.

Site Visits and Top-line ObservationsOne- to two-day site visit, with a top-line report on product/marketing observations.

Seminars/PresentationsLead hour to half-day training sessions, related to 50+ consumer considerations, branding/communications guidelines, and/or sales strategies, benchmarks, and best practices.

Marketing Planning: Work with clients and sales/marketing teams to prioritize needs and develop annual budgets and marketing plans.  Facilitate work as needed, or simply offer input.

Research: Assess research needs and consult on strategy and program design.  Facilitate selection of research firm and/or collaborate with assigned teams.  

Brand Planning & CommunicationsHelp clients to identify key selling points and brand positioning cornerstones.  Oversee agency selection process and/or work with assigned agencies/designers to create resonant brand positioning and communications tactics. 

Partnership Planning: Identify companies and organizations that share your team’s vision and target market interests.  Explore partnership ideas, including co-ops, premium offers, sponsorship opportunities, online content sharing, etc.  Develop program specifications and negotiate agreements. 

For more information, call Helen at 504-897-2236 or e-mail