About Helen Foster

Principal , Foster Strategy, LLC



Prior to creating Foster Strategy in 2007, Helen co-managed a 35-person business unit within the major multinational communications firm, JWT, which emphasized Boomer+ consumers.  She is nationally recognized for expertise with this demographic, and is best known for her work in the age-qualified real estate sector.  She has served as a speaker, judge, advisor and editorial contributor for top industry organizations including the Urban Land Institute, NAHB’s 50+ Housing Council, and the International Council on Active Aging (ICAA).  She has been named among 50+ Builder’s top 50 executives and is a member of David Wolfe’s “ageless” insight-sharing fraternity, The Society. 

Helen’s key contributions relate to product ideation and messaging.  She helps clients refine product concepts and brand positioning to ensure consumer relevance and appeal. 

Helen graduated from Louisiana State University with a Bachelor of Arts degree in Journalism/Advertising and a minor in Economics.

Client Experience:

Rancho Mission Viejo (Southern CA)

Willow Valley Retirement Communities (Lancaster, PA)

Lambeth House (New Orleans)

Casa Dorinda (Santa Barbara, CA)

The State of Louisiana, Office of the Lieutenant Governor (Encore Louisiana/LA Retirement Development Commission)


Atlanta Regional Commission

Trilogy (55+ communities)

RL-TV (Retirement Living TV)




Oticon (hearing technology)

ACTS Retirement-Life Communities